Hispanicize 2013, the fourth annual Latino trends event set for April 9-13 in Miami Beach, is a partnership of the Hispanic Public Relations Association (HPRA) and the Public Relations Society of America (PRSA).

“Hispanicize 2013 is on track to far surpass last year’s event with more bloggers, brands and agencies converging to meet each other than ever before,” said Manny Ruiz, founder and creative director of Hispanicize 2013.   “We know that bloggers and brands depend on our platform to connect with each other so that’s why this year’s program is even more comprehensive and entertaining than last year’s event.  We are significantly raising the bar on ourselves.”

Among the long list of this year’s top blogs and social media influencers are: The Online Mom; Charles P. Garcia; Pili Montilla; Curves and Chaos/Blogs By Latinas; Latino Rebels; Hispanic Kitchen; Ted Rubin; Mama Contemporanea; Spanglish Baby/Latina Bloggers Connect; Cuponeando/Las Blogueras; Latina Mom Bloggers; Juan of Words; Mocha Dad; Sazon Boricua; DigiBunch/Being Latino; The Wise Latina Club; Mamiverse; Presley’s Pantry; Brotha Tech; Nibbles & Feast; Los Tweens; Mocha Dad; Queen of Swag; Web City Girls; Latino Foodie and much more.

Hispanicize 2013 has organized blogger sessions into three categories: 1. blogger to brand panels, 2. entrepreneurship sessions, and 3. blogger to blogger professional development workshops/ trainings.

In the spirit of putting bloggers high on the event’s agenda, bloggers will get major red carpet treatment with VIP access to celebrities, high-end giveaways, film premieres, music concerts and a Second Annual Latino Blogger Yacht Party.  The event schedule is purposely packed daily with top quality sessions that make it hard for bloggers to choose which days they to attend.

(See the most recently updated schedule online http://hispanicizeevent.com/schedule-2.html)

Even though the blogger portion of the event is unprecedented for its size it only represents a portion of the more than 90 sessions and 260 speakers that will be announced relating to trends and trendsetters in social media, music, public relations, advertising, media, filmmaking.  The event’s remaining agenda will be unveiled in the next two successive weeks.

LATINO AND MULTICULTURAL BLOGGER SESSIONS

Among this year’s blogger-focused sessions are:

TUESDAY, APRIL 9

“Latino Tech and Social Media Leaders Symposium”

“Blogging 101: A Roadmap to Blogging Success” 

“Twitter en Español”

“Facebook en Español”

WEDNESDAY, APRIL 10

“The Rules Of Engagement 2013: A Major Update on How Brands and Agencies are Effectively Engaging and Collaborating with Latino Bloggers”

“The Blogueras: A Primer on Working with Spanish-Dominant Latino Bloggers”

“The Blog/Home Life Balance – Become a ‘Force’ of One!” 

“The Latino Blogger Marketing Challenge: Latino Bloggers Compete to Develop a Winning Business Proposal for One Leading Consumer Brand”

“Upwardly Mobile and On the Go: The Latina Lifestyle Bloggers”

THURSDAY, APRIL 11

“How to Plan and Execute a Great Latino Blogger Event”

“Papa Knows Best: The Proud and Sometimes Loud Multicultural Dad Bloggers”

“Cooking Good!  Latino Food Bloggers Share their Recipes for Great Social Media Content Marketing Success”

“How to Create Branded Videos that Go Viral”

“Return on Relationships: Relationships ARE the New Currency”

FRIDAY, APRIL 12

“Meet the Latino Health & Fitness Bloggers”

“Taking Your Blog Mobile”

“Beautiful and Bold: The Proud Leaders of Latina Fashion Blogging”

“BLOGGING CASE STUDY: The American Latino Heritage Road Trip”

“Thumbs Up: Meet the Film Bloggers”

SATURDAY, APRIL 13

“15 Minutes of Genius: The Latino Blogger Edition” 

“Mama Power: Best Practices and Insights from the Communities of Latina Mom Bloggers”

“Let’s Talk Tech: Meet the Latino and Multicultural Tech Bloggers”

“Going Places: The Further Adventures of Latino Travel Bloggers”

Sponsorship information is available by emailing sponsorship@hispanicizeevent.com or contacting tel: 203.364.4779.

Sponsorship and Registration Information

As of today, confirmed sponsors so far include: Coca-Cola, MundoFox, Sherwin-Williams, Ford, The Clorox Company, Maseca, ViSalus, Fender, Radio Shack, Transitions, NBC Latino, The Axis Agency, JeffreyGroup, Lanugo, Visit Orlando, Fox News Latino, Business Wire, Sensis Agency, PR Newswire, El Sentinel and several more brands who will shortly be disclosed.  Media partners include Latin Heat Media, Getty Images Hispanic, Media Moves, PRODU and Hispanic Market Weekly.

Sponsorship information is available by contacting sponsorship@hispanicizeevent.com or calling 203.364.4779.  To reserve a hotel room,visit https://resweb.passkey.com/Resweb.do?mode=welcome_gi_new&groupID=14723119

The Who’s Who of Hispanic journalists, commentators and leaders speaking at the event include CNN “Starting Point” anchor Soledad O’Brien; Univision America personality and radio talk show host Fernando Espuelas; nationally known political pundits Leslie Sanchez and Maria Cardona; NBC Latino Executive Editor Chris Peña; Web Journalist Chat Creator (#WJChat) and USC Professor Robert Hernandez; serial entrepreneur, author and former columnist Kathy Cano-Murillo of Crafty Chica and; TV personality and Fox News Latino contributor Rick Sanchez among many others.

“This showcase is razor-focused on the speakers, topics and trends that most impact the careers of today’s Hispanic journalists,” said Manny Ruiz, founder of Hispanicize 2013 and himself a former print reporter.  “This marks a new chapter for the Hispanicize event as we transform from a place where media solely come to cover news and celebrities to one that also equips journalists with high impactful content by journalists for journalists.  Every day is jam-packed with journalist content and of course journalists can choose to attend ANY portion of the event sessions they want.”

Hispanicize 2013 (hispanicizeevent.com) will take place April 9-13, 2013 at the Eden Roc Hotel in Miami Beach (RESERVE HERE). At the fourth annual Latino trends event, journalists, bloggers, filmmakers, marketers and music artists will convene throughout the course of five days for more than 80 sessions to hear 220 speakers present about every facet of media, social media, entertainment and marketing.

Below is day-by-day schedule of the Hispanic Journalist Showcase portion of the event.  Note that this schedule is subject to change and like the broader, multi-industry sessions of the event that will be posted shortly, it is being updated online at http://hispanicizeevent.com/schedule-2.html.

Tuesday, April 9

- Facebook for Journalists (en español)

- Twitter for Journalists (en español)

- Church and State: How to Juggle Your Professional and Personal Personas in Social Media

Wednesday, April 10

- The State of Hispanic Journalism in 2013: An Honest Look at the Obstacles, Opportunities and Trends Impacting Latino Journalists

- Your Ultimate Guide to Freelancing in the Digital Age

- Visual Reporting Best Practices for Web Video and Photography

- Facebook for Hispanic Journalists

- Vroom, Vroom: Getting Plugged into the Automotive Industry

Thursday, April 11

- The Hispanic Journalists’ Toolkit: A Look at the Latest Cultural Resources for Reporters

- The Social Media Hispanic News Platforms: A 2013 Update

- Best Practices for Sports Reporting

- From Journalist to Marketer: Your Complete Guide to Making the Change

- Twitter for Hispanic Journalists

Friday, April 12

- 15 Min. of Genius: Journalist Edition

- From Journalist to Media Entrepreneur: Case Studies from Hispanic Journalists who have made the leap and are succeeding

- Twitter for Hispanic Journalists

- Finding Your Voice as a Commentator

Saturday, April 13

- Latinovator Session: Soledad O’Brien (lunch session)

- Getting Your Book Published the Smart Way

- Meet the Leading Conservative and Liberal Voices of Hispanic Journalism

- Twitter for Hispanic Journalists (en español)

Hispanic Journalist Overview

The Hispanic Journalist Showcase of Hispanicize 2013 consists of a multi-faceted platform tailored to meet the needs of Latino journalists.  The showcase includes:

Hispanic Student Journalist Project: This project consists of empowering 25 select junior and senior journalism students from across the country to run the daily microsite of Hispanicize 2013.  Most of the students will not only cover the event for the microsite but will also be paired with media outlets to be editorial, video and/or photo stringers for them at the event.

15-Minutes of Genius – Journalist Edition: Hispanicize 2013 will host a special “15-Minutes of Genius” session specifically for Hispanic Journalists.  The “15-Minutes of Genius” session consists of five, back-to-back, 15-minute presentations packed with genius insights from leading journalists about a particular topic related to journalists.

VIP Journalist Credentials and Special Rates: Hispanic journalists will full VIP access to all facets of Hispanicize 2013.  Credentialed, working media will be given complimentary tickets.  Full time journalists who wish to attend for strictly professional development reasons will get a special journalist rate of $450.

Sponsorship and Registration Information

As of today, confirmed sponsors so far include: Coca-Cola, MundoFox, Sherwin-Williams, Ford, The Clorox Company, Maseca, ViSalus, Transitions, NBC Latino, The Axis Agency, JeffreyGroup, Lanugo, Visit Orlando, Business Wire, PR Newswire, El Sentinel and several more brands who will shortly be disclosed.  Media partners include Latin Heat Media, Getty Images Hispanic, Media Moves, PRODU and Hispanic Market Weekly.

Sponsorship information is available by contacting sponsorship@hispanicizeevent.com or calling 203.364.4779.  To reserve a hotel room, visit https://resweb.passkey.com/Resweb.do?mode=welcome_gi_new&groupID=14723119

Thanks to strong corporate support from some of the nation’s largest Hispanic brands, media companies and marketing agencies, organizers of Hispanicize 2013 announced that for the second consecutive year its “Brands Love Bloggers” program has been renewed to provide more than 125 Latino and multicultural bloggers with free passes to attend the annual Latino trends event. Hispanicize 2013 (http://HispanicizeEvent.com) will take place April 9-13 in Miami Beach’s Eden Roc Hotel. (See the special 1-min. Hispanicize 2013 Preview video here: http://bit.ly/hispz13Rising).

“This program is larger than last year’s, a testimony to the fact that Hispanic brands and agencies are clamoring to engage our thriving Latino blogger communities,” said Manny Ruiz, founder and creative director of Hispanicize 2013.

Added Piera Jolly, president of Latina Mom Bloggers: “We’re excited to once again facilitate this program for bloggers. This year’s event will provide bloggers with unprecedented, direct access to brands and their agencies as well as to top quality blog opportunities, professional development sessions, networking and entertainment.”

Among the Hispanicize 2013 sponsors specifically contributing to this initiative are: Coca-Cola, MundoFox, Sherwin-Williams, Ford, The Clorox Company, Maseca, ViSalus, Transitions, NBC Latino, The Axis Agency, JeffreyGroup, Lanugo, Business Wire, PR Newswire and several more brands. The event’s top sponsors – leading Fortune 500 companies with wide-ranging plans for blogger engagement – will soon be unveiled.

WHO QUALIFIES

The 125 full access event passes are available to Latino and multicultural bloggers who have been blogging consistently for at least one year and fill out a short online form http://bit.ly/VPOEu9. A wide range of bloggers from entertainment to parenting and fashion to tech are eligible. Qualifying bloggers who have already paid to attend Hispanicize 2013 and meet the criteria will be refunded.

Bloggers do not have to be part of the Latina Mom Bloggers network to qualify and both male and female bloggers qualify. A national committee led by advisory board members of Hispanicize 2013 and the Latina Mom Bloggers network will sort through the blogger applications and promptly notify bloggers who qualify. Priority preference will be given to bloggers who did not attend last year’s Hispanicize event. The full selection criteria are on the registration page.

Sponsorship and Registration Information

As of today, confirmed sponsors so far include: Coca-Cola, MundoFox, Sherwin-Williams, Ford, The Clorox Company, Maseca, ViSalus, Transitions, NBC Latino, The Axis Agency, JeffreyGroup, Lanugo, Business Wire, PR Newswire, El Sentinel and several more brands who will shortly be disclosed. Media partners include Latin Heat Media, Getty Images Hispanic, MediaMoves, PRODU and Hispanic Market Weekly. Sponsorship information is available by contacting sponsorship@hispanicizeevent.com or calling 203.364.4779. To reserve a hotel room, visit https://resweb.passkey.com/Resweb.do?mode=welcome_gi_new&groupID=14723119

Co-created by Hispanicize event organizers and Hispanic market trade journal PRODU, “El Buen Pitch” is open to all agencies with Hispanic market expertise and that submit their entry forms by March 4.   More information is available at http://hispanicizeevent.com/el-buen-pitch.html.

“El Buen Pitch will provide a major public service to PADRES Contra El Cáncer, which is on the cusp of expanding to serve more Latino families while also spotlighting the incredible talents and creativity of the agencies that work in the Hispanic market,” said Manny Ruiz (@MannyRuiz), founder and creative director of Hispanicize 2013.

PADRES Contra El Cáncer began its mission more than 27 years ago to support the needs of the Latino pediatric cancer community who have a higher risk of medical problems due to a series of complex factors, including language barriers, socio-economic challenges and limited access to community programs. PADRES has been able to bridge these gaps and provide educational, economic and quality of life programs and services not only to the Latino community but to all families who have a child battling cancer. With the support of its National Spokesperson, Eva Longoria, PADRES has been able to create awareness about the organization and the importance to provide support to families who are in need today.

“We are extremely grateful and excited to be part of Hispanicize 2013 and El Buen Pitch,” said Elvia Barboa, PADRES CEO. “Hispanicize has given non-profit organizations an opportunity to participate in this great event and has created a platform to create awareness about their cause.”

HOW IT WORKS

Qualifying agencies must submit a marketing plan that addresses the creative brief provided by PADRES Contra el Cáncer.

A committee made up of Hispanic marketing professionals and representatives from PADRES Contra el Cáncer will select three finalists that will be chosen to present their campaign recommendations live at Hispanicize 2013 in front of a panel of judges including three senior Hispanic brand marketing executives from Fortune 500 companies, the chief executive of PADRES Contra el Cáncer and an audience of peers that also will cast their vote for the winning agency.  In addition to PRODU, the competition is being produced in partnership with Hispanic Market Weekly, The Hispanic PR Blog and the Public Relations Society of America.

As the official non-profit organization of “El Buen Pitch,” PADRES will receive national attention including media coverage from participating partner media outlets and corporate recognition from the hundreds of companies, agencies and sponsors that will be present at Hispanicize 2013.

The winning agency will be recognized with the prestigious “El Buen Pitch” Award, a unique work of art that will come to symbolize the highest standard of pro-bono Hispanic marketing and will be recognized by peers and media alike.

Hispanicize 2013 (hispanicizeevent.com / #Hispz13) will take place April 9-13, 2013 at the Eden Roc Hotel in Miami Beach. At the fourth annual Latino trends event, bloggers, filmmakers, journalists, marketers and music artists will convene throughout the course of five days for more than 80 sessions to hear 200 speakers present about every facet of media, social media, entertainment and marketing.

“Soledad’s example of enterprising journalism, integrity and her marketing savvy skills are in many ways a terrific road map for success for all Hispanic journalists,” said Manny Ruiz (@MannyRuiz), founder and creative director of Hispanicize 2013.

Mike Valdes-Fauli, co-chair of Hispanicize 2013 and President of JeffreyGroup, adds: “Soledad’s prominent role in the event underscores how committed we are to making Hispanicize 2013 an uplifting and career-changing platform for all Hispanic journalists regardless of whether they work in Latino or non-Latino media.”

“These are challenging, fast changing times for Hispanic journalists and for Latinos in general,” said O’Brien. “It’s a true honor to co-chair Hispanicize 2013 because in the midst of this huge cultural shift in our nation we should welcome an event that provides opportunities of journalists to hone their skills and network with Latinos in media, social media, entertainment and marketing.”

In addition to serving as the event’s co-chair, O’Brien will also be recognized as one of 2013’s six Latinovators. In 2012, the event named Univision network anchor Maria Elena Salinas to its inaugural list of Latinovators—the highest honor Hispanicize bestows to Latinos who have been trailblazers or whose achievements are inspirational.

Objectives of the Hispanic Journalist Showcase

Hispanicize 2013 plans to serve as a major training ground for journalists to advance their careers, showcase their work and find jobs.

Hispanic Journalist Overview

The Hispanic Journalist Showcase of Hispanicize 2013 consists of a multi-faceted platform tailored to meet the needs of Latino journalists. The showcase includes:

Professional Development Sessions: specifically focused on the issues, business and trends challenging Hispanic journalists. Among the 15 session to be featured in 2013 are: “The State of Hispanic Journalism in 2013: An Honest look at the Opportunities, Obstacles, and Trends Impacting Latino Journalists”, “From Hispanic Journalist to Blogger: Success Stories to Inspire Your Move to Blogging”, “The 2013 Hispanic Journalist Toolkit: An overview at the latest online tools, research and apps for covering news about and for Latinos.” The full Hispanic Journalist Showcase sessions of Hispanicize 2013 will be unveiled the week of December 10.

Hispanic Student Journalist Project: This project consists of empowering 25 select junior and senior journalism students from across the country to run the daily microsite of Hispanicize 2013. Most of the students will not only cover the event for the microsite but will also be paired with media outlets to be editorial, video and/or photo stringers for them at the event.

Hispanic Journalist Job Marketplace: Hispanicize 2013 media sponsors include major broadcast and digital networks that have recently announced they are hiring journalists. Hispanicize 2013 will provide these organizations with the space/forum to conduct interviews.

15-Minutes of Genius – Journalist Edition: Hispanicize 2013 will host a special “15-Minutes of Genius” session specifically for Hispanic Journalists. The “15-Minutes of Genius” session consists of five, back-to-back, 15-minute presentations packed with genius insights from leading journalists about a particular topic related to journalists.

VIP Journalist Credentials and Special Rates: Hispanic journalists will full VIP access to all facets of Hispanicize 2013. Credentialed, working media will be given complimentary tickets. Full time journalists who wish to attend for strictly professional development reasons will get a special journalist rate of $450.

Sponsorship and Registration Information

Sponsorship information is available by contacting sponsorship@hispanicizeevent.com or calling 203.364.4779. To reserve a hotel room, visit https://resweb.passkey.com/Resweb.do?mode=welcome_gi_new&groupID=14723119

About Hispanicize 2013

Now in its fourth year, Hispanicize 2013 (http://HispanicizeEvent.com) (#Hispz13) is the iconic annual event for Latino trendsetters and newsmakers in social media, journalism, advertising, PR, film, music and innovation.
Hispanicize 2013 brings brands, media, marketers, celebrities, filmmakers, innovators and bloggers together in a unique creative environment focused on ideas and best practices. The event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos.
Hispanicize 2013, a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA), will be held at the Eden Roc Hotel in Miami Beach, April 9-13, 2013.

Latino Filmmakers Marketplace: Hispanicize 2013 will feature its first Latino Filmmakers Marketplace to help connect independent Latino filmmakers directly to investors and distributors.

An agenda and slate of film built by industry influencers: The Hispanicize 2013 Film Festival will be directed by Roman Morales, who returns to that role with an influential national film committee comprised of Calixto Chinchilla, Executive Director of the New York International Latino Film Festival; Jaie Laplante, Executive Director of the Miami International Film Festival; Bel Hernandez, CEO of Latin Heat Media and co-founder of the Hispanicize 2013 Film Festival; Ivette Rodriguez, CEO of American Entertainment Marketing; Hugo Perez, award winning producer and Director of Hispanic Marketing for The Zocalo Group; and Monica Taher, Business Development Director Getty Images Hispanic and Getty Images Latin America.

Content focused on the business and marketing of Latino films: Most film sessions in Hispanicize 2013 will focus on case studies related to the business, financing and marketing of films made by and/or for Latinos. Additionally, there will be a Filmmaker’s Edition of the “15-minutes of Genius” sessions, which are a Ted-like talks featuring five back to back presentations packed with genius insights about a particular topic.

Latinovators and more stars: Expect a lot more star power in 2013. At least one of the recipients of the prestigious Latinovator award will be a major Latino influencer in film and entertainment. In the past, Hispanicize has highlighted Hollywood greats such as Oscar nominee Edward James Olmos, actors Andy García and Steven Bauer, among others.
Cult Classic Closing Night: In 2012, Hispanicize featured a mega closing night program with the stars of “Scarface” at a private mansion in Miami Beach. In 2013, the closing night cult film event will include a surprise movie that merges the themes of film, music and Latino culture in a powerful and fun way.
CALL FOR ENTRIES INFORMATION

The Hispanicize 2013 Film Festival will award the following prizes:

Hispanicize Feature Film Jury Prize: $1,000 (This is in addition to a $500 maximum reimbursement for airfare and an additional $500 toward room and board for the winner).

Hispanicize Short Film Jury Prize: $500 (This is in addition to a $500 maximum reimbursement for airfare and an additional $500 toward room and board for the winner).

To submit your film visit http://hispanicizeevent.com/film/submit-your-film.html. Pay special attention to the “Description” fields. This information should be engaging and informative, as it will be used for Hispanicize marketing materials and program books.

The early submission deadline for feature and short films is January 21st. The late submission deadline is February 18th. Films must be received by these dates; postmarks do not count toward the deadline. Refer to the FAQ with any questions. Films selected to be in the festival will be notified in late February.

Entries may also be mailed to: Hispanicize Film Submissions, 7310 Manchaca Rd #151300 Austin, TX 78715.

All filmmakers whose works are chosen will be heavily publicized before, during and after the Hispanicize 2013 Film Festival. Additionally, each accepted feature length and short filmmaker will be provided with two badges for entrance into all Hispanicize events. Complete film entry details are available at http://hispanicizeevent.com.

Latin Heat Media and Getty Images Hispanic

The Hispanicize 2013 Film Festival will be produced in conjunction with Latin Heat Media, LLC and Getty Images Hispanic, two leading entertainment content platforms.
Latin Heat will play a lead role in the creation of workshops to help filmmakers develop content, network, market and fund their projects.

For its part, Getty Images Latin America will be instrumental in documenting Hispanicize 2013.

Sponsorship and Registration Information

Sponsorship information is available by contacting sponsorship@hispanicizeevent.com or calling 203.364.4779. To reserve a hotel room, visit https://resweb.passkey.com/Resweb.do?mode=welcome_gi_new&groupID=14723119

The Latinovator Awards recognize Latino celebrities, business professionals and other high achievers who have become crossover successes or whose stories of achievement are remarkable or inspirational.

“Beto’s gym-shorts-to-success story is as inspiring as it is literally moving,” said Manny Ruiz, organizer and creative director of Hispanicize 2013.  “Like most great Latino visionaries, Beto persevered through incredible odds and obstacles on his way to becoming one of the most influential individuals in the industries of fitness, Latin music and entertainment.”

Since its inception in 2001, Zumba Fitness has grown to become the world’s largest – and most successful – dance-fitness program with more than 14 million people of all shapes, sizes and ages taking weekly Zumba classes in over 140,000 locations across more than 150 countries.

Today, Zumba Fitness is the largest branded dance-fitness program in the world that has changed millions of lives because of its “exercise in disguise” mantra.  Using music as the key ingredient, Zumba has worked with Grammy-winning producers and major recording artists like Pitbull, Daddy Yankee and Don Omar to launch Latin and internationally-inspired music set to contagious choreography, resulting in a “fitness-party” experience that is downright addictive.

In addition to Beto, Hispanicize 2013 will soon be naming five additional recipients for the Latinovator Awards.  Each of the innovators will be presented with their awards individually in person at Hispanicize 2013 as part of a special general session where they will talk about their inspirations, business habits and road to success.

Sponsorship and Registration Information

Sponsorship information is available by contacting sponsorship@hispanicizeevent.com or calling 203.364.4779.  The early bird registration discount of 25% is available through November 28^th at HispanicizeEvent.com.  To reserve your hotel room go to https://resweb.passkey.com/Resweb.do?mode=welcome_gi_new&groupID=14723119

The national advisory board is now complete with 50 executives from leading Hispanic brands, ad agencies, PR firms, the Latin music industry, journalists, film festival directors and even a world-renowned inventor.

Hispanicize 2013 (HispanicizeEvent.com), the fourth annual Latino trends event is scheduled for April 9-13, 2013.  The will be held at the Eden Roc Hotel in Miami Beach.  (See Hispanicize 2013 Preview Video here: http://bit.ly/hispz13Rising).

A partnership of the Hispanic Public Relations Association (HPRA), Hispanicize, the Hispanic PR Blog and the Public Relations Society of America (PRSA), Hispanicize 2013 is a trailblazing multi-industry event that has become a major national launch pad for ideas, celebrities, ventures, products, services, films, music groups and more targeting Latinos.  (Watch the Hispanicize 2012 Recap Video here: http://www.youtube.com/watch?v=kzWRv9iiZG4).

The advisory board’s role is to select the content and speakers that best represent trends in the multiple industries that will converge at Hispanicize 2013.  To submit a session idea or nominate yourself as a speaker before the December 15 deadline visit http://hispanicizeevent.com/session-submission.html.

Joining the advisory board are:

• Jenina Nuñez, Manager – External Communications, McDonald’s
• Andrea Munzer McCauley, Public Relations, Target
• David Alvarado, VP of Marketing, Capitol Latin at EMI Music
• Miguel Piedra, Vice President – Global Communications & Culture, Burger King Corporation
• David Naranjo, Vice President, Public Relations/Marketing, Estefan Enterprises
• Laura Hodges, Field Marketing Manager – Hispanic Programs, T-Mobile
• Roberto Ruiz, SVP – Client Development Group, Univision Communications
• Rosanna Fiske, EVP and Chief Strategy Officer, República

The Hispanicize 2013 board is also comprised of:

• Mari Santana, Public Relations Manager, Disney 
• Christina Gonzalez, Director of Multicultural Marketing - Verizon Wireless
• Melina Baetti, Manager of Brand & Business Communications, The Coca-Cola Company
• Sabrina Macias, Director of Integrated Marketing Communications/ Brand & Consumer Marketing, NASCAR
• Jocelyn Allen, Grassroots & Diversity Communications, General Motors
• Xavier Turpin, Director of Multicultural Marketing - Dunkin’ Brands Inc.
• Oswald Mendez, Chief Marketing Officer, MundoFox
• Alfredo Ayala, Senior Technical Staff, Research & Development - Walt Disney Imagineering
• Olga Romero, Manager of Hispanic and Multicultural – Southwest Airlines
• Alvaro Cabal, Multicultural Communications Manager - Ford Motor Company
• Maribel Ferrer, Media Relations Vice President for U.S. Hispanic and Florida - JPMorgan Chase
• Borja Perez, Senior Vice President, Digital & Social Media, Telemundo Media
• Lissette Hoyo, Managing Partner/President - Accentmarketing
• Gustavo Razzetti,  EVP, Managing Director - Lápiz (Leo Burnett)
• Juan Oubiña, Group Creative Director - Grupo Gallegos
• Mara Fernandez, Associate Publisher, Produ
• Calixto Chinchilla, Founder/Executive Director, New York International Latino Film Festival
• Jaie Laplante, Director, Miami International Film Festival
• Roman Morales, Film Showcase Director - Hispanicize 2013
• Linda Lopez, Latin Programming/Marketing - Live Nation
• Fernando Rojo, Senior Creative Director/New Business Development - Universal Music Publishing
• Monica Taher, Head of Entertainment/Partner - Getty Images Hispanic / Latin America
• Bel Hernandez, CEO - Latin Heat Media
• Vanessa James, President - Vanessa James Media
• Mike Valdes-Fauli, President - JeffreyGroup (advisory board co-chairman of Hispanicize 2013)
• Jorge Ortega, President/CEO - Newlink America
• Ruben Navarrette, National Syndicated Columnist – CNN.com and USA Today
• Delia Lopez, President, Hispanic Public Relations Association – LA
• David Henry, President, Hispanic Public Relations Association – New York and Telenoticias
• Hugo Perez, Director of Hispanic Marketing, The Zocalo Group
• Angélica Pérez-Litwin, Publisher/CEO, New Latina, Inc.
• Aurelia Flores, Founder/CEO, PowerfulLatinas.com
• George “The Urban Jibaro” Torres, Founder, Sofrito for Your Soul
• Jennifer Diaz, Associate Vice President/Media Relations, Greater Miami Convention & Visitor’s Bureau
• Rikki Rincon, President, Creative Juice Online
• Roberto Somoza, President, World Clique

Sponsorship and Registration Information

Sponsorship information is available by contacting sponsorship@hispanicizeevent.com or calling 203.364.4779.  Hispanic Heritage Month Early bird registration rates are available through October 31 at HispanicizeEvent.com.  To reserve your hotel room go to https://resweb.passkey.com/Resweb.do?mode=welcome_gi_new&groupID=14723119

The first of several multi-industry launch gatherings nationwide celebrating the countdown to Hispanicize 2013 (#Hispz13) is set for Midtown’s premier venue The Stage Wednesday, November 7 from 7 to 10 p.m.

The event is free but requires RSVP at: http://hispz13stage.eventbrite.com

The gathering is specifically for Latino bloggers, journalists, advertising and PR professionals, filmmakers and music artists and is being organized in partnership with the Public Relations Society of America, PRODU, Hispanic Market Weekly, Latin Heat and Getty Images Hispanic.

Sponsored by DigiBunch, the evening meet up will be a terrific way for Latino influencers from multiple industries to engage with the Hispanicize 2013 team, learn how they can get involved in potentially presenting at the event and much more.  In the spirit of Hispanicize 2013’s strong embrace of the Latin music industry, the event culminates with a 10 p.m. Salsa band performance by Booglaoo.

Hispanicize 2013 (http://HispanicizeEvent.com) will take place April 9-13, 2013 at the Eden Roc Hotel in Miami Beach.  (See the special 1-min. Hispanicize 2013 Preview video here: http://bit.ly/hispz13Rising).

Hispanicize 2013 is kindly requesting that attendees bring one small toy that will be donated to the 6th Annual Pa’l Pueblo Holiday Toy Drive, which collects, wraps and delivers gifts to the 500 underserved children in the Bushwick United Headstart Program of New York. The toy drive is an initiative started by Capicu Cultural Showcase in partnership with Sofrito For Your Soul.

The Stage (http://thestagemiami.com) is located at 170 Northeast 38th Street, Miami, FL 33137. The venue’s phone number is (305) 576-9577.

Hispanicize 2013 and The Hispanic PR Blog presented a check for $10,000 to the Hispanic Public Relations Association (HPRA) last night during HPRA’s annual PRemio Awards in Los Angeles.
“Our partnership with Hispanicize is very important to us and this financial contribution shows that Hispanicize truly puts their money where their mouth is,” said Oralia Michel, president of HPRA’s national chapter and CEO of OMAGEN, Inc.
HPRA and the Hispanic PR Blog/Hispanicize event team have been partners for four years. It’s been a period that has seen HPRA evolve into a national entity that represents Hispanic PR, social media and media professionals with a new chapter in New York and others emerging in Dallas and Miami, among other places. Hispanicize the event (see the preview video here) has also evolved and grown into the Hispanic market industry’s undisputed event representing all disciplines.
“This has been a win-win partnership for us and its fair to say that we have both been as successful as we’ve become because of each other,” said Manny Ruiz, co-founder of the Hispanicize event and The Hispanic PR Blog. ”In the coming year the Hispanicize event and the Hispanic PR Blog will work even harder to continue to support and enhance everything that the Hispanic PR industry needs to succeed. In my view HPRA’s success and ours are intimately connected to each other.”
In addition to its annual PRemio Awards gala, which this year was held in downtown L.A.’s historic Cicada building, HPRA donates thousands of dollars yearly to support Latino college students studying PR, advertising and media. Over the course of its 28-year history, HPRA has awarded $250,000 to assist students with tuition or related school expenses.