-  El Buen Pitch is the “The Apprentice”-style competition that will recognize one agency for creating the best marketing campaign for this national non-profit organization

Senior Hispanic marketing executives from Target, Kellogg’s and The Sherwin-Williams Company today were named the official judges of the “El Buen Pitch” competition of Hispanicize 2013 (HispanicizeEvent.com), the annual Latino trends event taking place April 9-13 in Miami Beach.

Co-created by Hispanicize event organizers and Hispanic market trade journal PRODU, “El Buen Pitch” is an “The Apprentice”-style competition that will recognize one Hispanic marketing agency for creating the best marketing campaign for a national non-profit organization serving Latino communities.  This year organizers selected PADRES Contra El Cáncer (PADRES) as the non-profit entity focus of the national competition.

The Fortune 500 judges who will personally question the three top finalists at Hispanicize 2013 are: Nydia Sahagun, Sr. Manager, Multicultural – Brand Marketing, Target; Jason Riveiro, Multicultural Marketing, The Sherwin Williams Company; and Christopher Rivera, Associate Director, Brand Marketing – Multicultural, Kellogg’s.

“We are honored to have these prestigious judges join us because they are helping us elevate what this competition is about – a contest that has both heart and purpose to help others,” said Manny Ruiz (@MannyRuiz), founder and creative director of Hispanicize 2013.

“El Buen Pitch” is open to all agencies with Hispanic market expertise and that submit their entry forms by March 21, the new deadline.   Full entry information is available at http://hispanicizeevent.com/el-buen-pitch.html.

HOW IT WORKS

Qualifying agencies must submit a marketing plan that addresses the creative brief provided by PADRES Contra el Cáncer.

A committee made up of Hispanic marketing professionals and representatives from PADRES Contra el Cáncer will select three finalists that will be chosen to present their campaign recommendations live at Hispanicize 2013 in front of the three senior Hispanic brand marketing.  In addition to PRODU, the competition is being produced in partnership with Hispanic Market Weekly, The Hispanic PR Blog and the Public Relations Society of America.

As the official non-profit organization of “El Buen Pitch,” PADRES will receive national attention including media coverage from participating partner media outlets and corporate recognition from the hundreds of companies, agencies and sponsors that will be present at Hispanicize 2013.

The winning agency will be recognized with the prestigious “El Buen Pitch” Award, a unique work of art that will come to symbolize the highest standard of pro-bono Hispanic marketing and will be recognized by peers and media alike.

“Our Festival will give the Latin music industry a powerful, 360-degree platform that will connect them directly with hundreds of Hispanic journalists, bloggers, brands and agencies – the most strategic audiences Latin music artists want and need to perform in front of,” said Manny Ruiz (@MannyRuiz), founder and creative director of Hispanicize 2013.

Hispanicize 2013 (hispanicizeevent.com / #Hispz13) will take place April 9-13, 2013 at the Eden Roc Hotel in Miami Beach. At the fourth annual Latino trends event, bloggers, filmmakers, journalists, marketers and music artists will convene throughout the course of five days for more than 80 sessions to hear 200 speakers present about every facet of media, social media, entertainment and marketing.  (See the special 1-min. Hispanicize 2013 Preview video here: http://bit.ly/hispz13Rising).

Hispanicize 2013 Music Festival Overview

The Hispanicize 2013 Music Festival consists of a multi-faceted platform tailored to the Latin music industry.  The festival includes:

Concerts and special Latin music events: Every night of Hispanicize 2013 will showcase the music talents of up and coming Latin artists and/or Latin DJs with a special focus on emerging artists.  Music festival events will range from performances at the Eden Roc hotel to offsite concert venues throughout Miami Beach and even a closing night event celebrating the cult classic film “La Bamba” that will feature celebrity Latin DJs.

Celebrity music artist performances: Even though the focus of the festival is on the next big artists, the music festival will also showcase celebrity music artists as they will help anchor some of the most important concerts featuring indie groups and performers.  

An agenda and slate of music acts chosen by industry influencers:  The Hispanicize 2013 Music Festival is being put together by a committee comprised of Linda Lopez, Latin Programming/Marketing - Live Nation; Monica Taher, Head of Entertainment/Partner - Getty Images Hispanic / Latin America; Bel Hernandez, CEO - Latin Heat Media; Vanessa James, President - Vanessa James Media; Rikki Rincon, President, Creative Juice Online and Roberto Somoza, President, World Clique.

Professional Development Sessions specifically focused on case studies and the business and marketing of the Latin music industry.  Among the 15 sessions to be featured in 2013 are sessions about how to measure the success of marketing through Latin music, case studies about how social media can be leveraged to sell music and much more.

Latinovator Award:  At least one of the recipients of the prestigious 2013 Latinovator award will be a major Latino influencer from the Latin music industry. In 2012 music legend Emilio Estefan was the first recipient ever of the Latinovator award, the highest honor the Hispanicize event bestows to Hispanic Americans who have accomplished something notable or inspiring in their field.

 15-Minutes of Genius – Music Edition: Hispanicize 2013 will host a special “15-Minutes of Genius” session specifically about the Latin music industry.  The “15-Minutes of Genius” session consists of five back-to-back, 15-minute presentations packed with genius insights from leading Latin music industry experts

The Latinovator Awards recognize Latino celebrities, business professionals and other high achievers who have become crossover successes or whose stories of achievement are remarkable or inspirational.

“Beto’s gym-shorts-to-success story is as inspiring as it is literally moving,” said Manny Ruiz, organizer and creative director of Hispanicize 2013.  “Like most great Latino visionaries, Beto persevered through incredible odds and obstacles on his way to becoming one of the most influential individuals in the industries of fitness, Latin music and entertainment.”

Since its inception in 2001, Zumba Fitness has grown to become the world’s largest – and most successful – dance-fitness program with more than 14 million people of all shapes, sizes and ages taking weekly Zumba classes in over 140,000 locations across more than 150 countries.

Today, Zumba Fitness is the largest branded dance-fitness program in the world that has changed millions of lives because of its “exercise in disguise” mantra.  Using music as the key ingredient, Zumba has worked with Grammy-winning producers and major recording artists like Pitbull, Daddy Yankee and Don Omar to launch Latin and internationally-inspired music set to contagious choreography, resulting in a “fitness-party” experience that is downright addictive.

In addition to Beto, Hispanicize 2013 will soon be naming five additional recipients for the Latinovator Awards.  Each of the innovators will be presented with their awards individually in person at Hispanicize 2013 as part of a special general session where they will talk about their inspirations, business habits and road to success.

Sponsorship and Registration Information

Sponsorship information is available by contacting sponsorship@hispanicizeevent.com or calling 203.364.4779.  The early bird registration discount of 25% is available through November 28^th at HispanicizeEvent.com.  To reserve your hotel room go to https://resweb.passkey.com/Resweb.do?mode=welcome_gi_new&groupID=14723119

The national advisory board is now complete with 50 executives from leading Hispanic brands, ad agencies, PR firms, the Latin music industry, journalists, film festival directors and even a world-renowned inventor.

Hispanicize 2013 (HispanicizeEvent.com), the fourth annual Latino trends event is scheduled for April 9-13, 2013.  The will be held at the Eden Roc Hotel in Miami Beach.  (See Hispanicize 2013 Preview Video here: http://bit.ly/hispz13Rising).

A partnership of the Hispanic Public Relations Association (HPRA), Hispanicize, the Hispanic PR Blog and the Public Relations Society of America (PRSA), Hispanicize 2013 is a trailblazing multi-industry event that has become a major national launch pad for ideas, celebrities, ventures, products, services, films, music groups and more targeting Latinos.  (Watch the Hispanicize 2012 Recap Video here: http://www.youtube.com/watch?v=kzWRv9iiZG4).

The advisory board’s role is to select the content and speakers that best represent trends in the multiple industries that will converge at Hispanicize 2013.  To submit a session idea or nominate yourself as a speaker before the December 15 deadline visit http://hispanicizeevent.com/session-submission.html.

Joining the advisory board are:

• Jenina Nuñez, Manager – External Communications, McDonald’s
• Andrea Munzer McCauley, Public Relations, Target
• David Alvarado, VP of Marketing, Capitol Latin at EMI Music
• Miguel Piedra, Vice President – Global Communications & Culture, Burger King Corporation
• David Naranjo, Vice President, Public Relations/Marketing, Estefan Enterprises
• Laura Hodges, Field Marketing Manager – Hispanic Programs, T-Mobile
• Roberto Ruiz, SVP – Client Development Group, Univision Communications
• Rosanna Fiske, EVP and Chief Strategy Officer, República

The Hispanicize 2013 board is also comprised of:

• Mari Santana, Public Relations Manager, Disney 
• Christina Gonzalez, Director of Multicultural Marketing - Verizon Wireless
• Melina Baetti, Manager of Brand & Business Communications, The Coca-Cola Company
• Sabrina Macias, Director of Integrated Marketing Communications/ Brand & Consumer Marketing, NASCAR
• Jocelyn Allen, Grassroots & Diversity Communications, General Motors
• Xavier Turpin, Director of Multicultural Marketing - Dunkin’ Brands Inc.
• Oswald Mendez, Chief Marketing Officer, MundoFox
• Alfredo Ayala, Senior Technical Staff, Research & Development - Walt Disney Imagineering
• Olga Romero, Manager of Hispanic and Multicultural – Southwest Airlines
• Alvaro Cabal, Multicultural Communications Manager - Ford Motor Company
• Maribel Ferrer, Media Relations Vice President for U.S. Hispanic and Florida - JPMorgan Chase
• Borja Perez, Senior Vice President, Digital & Social Media, Telemundo Media
• Lissette Hoyo, Managing Partner/President - Accentmarketing
• Gustavo Razzetti,  EVP, Managing Director - Lápiz (Leo Burnett)
• Juan Oubiña, Group Creative Director - Grupo Gallegos
• Mara Fernandez, Associate Publisher, Produ
• Calixto Chinchilla, Founder/Executive Director, New York International Latino Film Festival
• Jaie Laplante, Director, Miami International Film Festival
• Roman Morales, Film Showcase Director - Hispanicize 2013
• Linda Lopez, Latin Programming/Marketing - Live Nation
• Fernando Rojo, Senior Creative Director/New Business Development - Universal Music Publishing
• Monica Taher, Head of Entertainment/Partner - Getty Images Hispanic / Latin America
• Bel Hernandez, CEO - Latin Heat Media
• Vanessa James, President - Vanessa James Media
• Mike Valdes-Fauli, President - JeffreyGroup (advisory board co-chairman of Hispanicize 2013)
• Jorge Ortega, President/CEO - Newlink America
• Ruben Navarrette, National Syndicated Columnist – CNN.com and USA Today
• Delia Lopez, President, Hispanic Public Relations Association – LA
• David Henry, President, Hispanic Public Relations Association – New York and Telenoticias
• Hugo Perez, Director of Hispanic Marketing, The Zocalo Group
• Angélica Pérez-Litwin, Publisher/CEO, New Latina, Inc.
• Aurelia Flores, Founder/CEO, PowerfulLatinas.com
• George “The Urban Jibaro” Torres, Founder, Sofrito for Your Soul
• Jennifer Diaz, Associate Vice President/Media Relations, Greater Miami Convention & Visitor’s Bureau
• Rikki Rincon, President, Creative Juice Online
• Roberto Somoza, President, World Clique

Sponsorship and Registration Information

Sponsorship information is available by contacting sponsorship@hispanicizeevent.com or calling 203.364.4779.  Hispanic Heritage Month Early bird registration rates are available through October 31 at HispanicizeEvent.com.  To reserve your hotel room go to https://resweb.passkey.com/Resweb.do?mode=welcome_gi_new&groupID=14723119

Now in its fourth year April 9-13 in Miami Beach, Hispanicize 2013 (http://HispanicizeEvent.com) (#Hispz13) is the iconic annual event for Latino trendsetters and newsmakers in social media, journalism, advertising, PR, film, music and innovation.

“This is a partnership between friendly competitors who respect each other and who realize that together we can help elevate the industry to new heights,” said Manny Ruiz (@MannyRuiz), creative director of the Hispanicize event and co-publisher of the Hispanic PR Blog.  (See Hispanicize 2013 Preview Video here: http://bit.ly/hispz13Rising).

The trade media outlets will help create the marketing industry content for the event in close collaboration with the national advisory board of Hispanicize 2013 as well as leaders from the Hispanic Public Relations Association and the Public Relations Society of America.  (To submit your unique session idea for PR, advertising, social media, film or music visit http://hispanicizeevent.com/session-submission.html).

“Between our respective platforms and partners we have incredible content ideas and connections to make the marketing showcase of the event very special for brands, agency creatives and media buyers,” said Mara Fernandez, Marketing and Sales Director for Produ.com|Hispanic Publicidad.  The first trade media outlet in the market, Produ has been publishing U.S. Hispanic and Latin American news about advertising, media, public relations and telecommunications since 1989.

Hispanic Market Weekly (http://www.HispanicMarketWeekly.com), established in 1997 by longtime journalist and publisher Arturo Villar, is the publication of choice for corporate marketers, agencies and media professionals needing breaking news, research, insight, marketing profile data and analysis.

The Hispanic PR Blog (http://www.hispanicprblog.com), founded in July of 2009, is the nation’s most visited web site about news and insights regarding multicultural public relations and social media marketing.  In addition to its daily web site and newsletter, the Hispanic PR Blog enjoys a strong Twitter following @HispanicPR and its Facebook fan page.

Hispanicize 2013, the fourth annual Latino trends event for Hispanic influencers in social media, Latin music, film and marketing is headed Miami Beach, April 9-13, 2013 at the Eden Roc Hotel. Watch this video and you’ll understand the sheer power of what has become the crown jewel of all Hispanic events in the U.S.

This video was produced by Accentmarketing, the official Hispanic advertising agency of Hispanicize 2013. For more information about Hispanicize 2013 visit http://HispanicizeEvent.com.

“Our advisory board represents a Who’s Who of Hispanic market executives and thought leaders that will collaborate with us and with each other to build an incredible Hispanicize 2013 program,” said Manny Ruiz (@MannyRuiz), creative director and founder of the event. “The activities and content we’re already creating will demonstrate why Hispanicize 2013 is the trendsetting crown jewel of Latino events in the United States.” (See Hispanicize 2013 Preview Video here: http://bit.ly/hispz13Rising).

A partnership of the Hispanic Public Relations Association (HPRA), Hispanicize, the Hispanic PR Blog and the Public Relations Society of America (PRSA), Hispanicize 2013 is a trailblazing multi-industry event that has become a major national launch pad for ideas, celebrities, ventures, products, services, films, music groups and more targeting Latinos. (Watch the Hispanicize 2012 Recap Video here: http://www.youtube.com/watch?v=kzWRv9iiZG4).

The advisory board’s role is to select the content and speakers that best represent trends in the multiple industries that will converge at Hispanicize 2013.

The Hispanicize 2013 board is comprised of:

• Mari Santana, Public Relations Manager, Disney Destinations
• Christina Gonzalez, Director of Multicultural Marketing - Verizon Wireless
• Melina Baetti, Manager of Brand & Business Communications, The Coca-Cola Company
• Sabrina Macias, Director of Integrated Marketing Communications/ Brand & Consumer Marketing, NASCAR
• Jocelyn Allen, Grassroots & Diversity Communications, General Motors
• Xavier Turpin, Director of Multicultural Marketing - Dunkin’ Brands Inc.
• Oswald Mendez, Chief Marketing Officer, MundoFox
• Alfredo Ayala, Senior Technical Staff, Research & Development - Walt Disney Imagineering
• Olga Romero, Manager of Hispanic and Multicultural – Southwest Airlines
• Alvaro Cabal, Multicultural Communications Manager - Ford Motor Company
• Maribel Ferrer, Media Relations Vice President for U.S. Hispanic and Florida - JPMorgan Chase
• Borja Perez, Senior Vice President, Digital & Social Media, Telemundo Media
• Lissette Hoyo, Managing Partner/President - Accentmarketing
• Gustavo Razzetti,  EVP, Managing Director - Lápiz (Leo Burnett)
• Juan Oubiña, Group Creative Director - Grupo Gallegos
• Mara Fernandez, Associate Publisher, Produ
• Calixto Chinchilla, Founder/Executive Director, New York International Latino Film Festival
• Jaie Laplante, Director, Miami International Film Festival
• Roman Morales, Film Showcase Director - Hispanicize 2013
• Linda Lopez, Latin Programming/Marketing - Live Nation
• Fernando Rojo, Senior Creative Director/New Business Development - Universal Music Publishing
• Monica Taher, Head of Entertainment/Partner - Getty Images Hispanic / Latin America
• Bel Hernandez, CEO - Latin Heat Media
• Vanessa James, President - Vanessa James Media
• Mike Valdes-Fauli, President - JeffreyGroup (advisory board co-chairman of Hispanicize 2013)
• Jorge Ortega, President/CEO - Newlink America
• Ruben Navarrette, National Syndicated Columnist – CNN.com and USA Today
• Delia Lopez, President, Hispanic Public Relations Association – LA
• David Henry, President, Hispanic Public Relations Association – New York and Telenoticias
• Hugo Perez, Hugo Perez, Sr. Vice President/Group Director, The Zocalo Group
• Angélica Pérez-Litwin, Publisher/CEO, New Latina, Inc.
• Aurelia Flores, Founder/CEO, PowerfulLatinas.com
• George “The Urban Jibaro” Torres, Founder, Sofrito for Your Soul
• Jennifer Diaz, Associate Vice President/Media Relations, Greater Miami Convention & Visitor’s Bureau
• Rikki Rincon, President, Creative Juice Online
• Roberto Somoza, President, World Clique

Hispanicize 2013 (http://HispanicizeEvent.com) (#Hispz13), the annual Latino trends and newsmaker event for social media, blogging, media, advertising, PR and film, is about to get a little louder and a lot more exciting.

That’s because the Latin Music Industry and Hispanic journalists will be playing prominent roles in the fourth edition of the blockbuster, five-day event that will be held at the Eden Roc Hotel in Miami Beach, April 9-13, 2013. (Watch the Hispanicize 2012 Recap Video here: http://www.youtube.com/watch?v=kzWRv9iiZG4).

A partnership of the Hispanic Public Relations Association (HPRA), Hispanicize Digital and the Public Relations Society of America (PRSA), Hispanicize 2013 is a trailblazing multi-industry event that has become a national launch pad for ideas, celebrities, ventures, products, services, films and more targeting Latinos.

“Hispanicize 2013 is where substance meets great content and creativity with sessions about industry best practices, major Hispanic brands, celebrities, bloggers, media, cultural influencers and lots of fun,” said Manny Ruiz (@MannyRuiz), Hispanicize 2013 co-founder and creative director. “Our goal is to tangibly impact every key stakeholder, whether they’re a brand wanting to connect with influential media and bloggers, an up-and-coming filmmaker interested in financing a movie, or an industry professional wanting to learn about the next big thing in the Latino community.”

“There are many ingredients to the success of Hispanicize, but one thing that makes it stand out is a continual spirit of innovation. This event has disrupted its own formula and re-written the rule book, creating an environment in which multiple industries come together to converge, collide and collaborate,” said Mike Valdes-Fauli, co-chair of Hispanicize 2013 and president of JeffreyGroup.

Against the backdrop of Miami, Hispanic media and marketing capital of the U.S. and gateway to Latin America, Hispanicize 2013 will feature a massive agenda of more than 80 sessions, 180 presenters, concerts, film screenings and three after parties. .

The balanced agenda is divided into several content showcases: Interactive, Marketing, Journalism, Film, Music, and Latinovators.

Interactive (bloggers and social media) Showcase: This track features more than 25 sessions exclusively devoted to best practices in social media, blogging and mobile marketing. The event will continue to aggressively build on its legacy of bringing Hispanic bloggers together with the brands, agencies and companies that want to work with them. In addition to the blogger sessions, Hispanicize 2013 will also feature best practice programs about leveraging mobile technology, Facebook, Twitter and other emerging tools to engage Latino communities online.

Marketing Showcase: This track will feature the largest, most robust collection of cutting-edge campaigns from the past year in Hispanic advertising and public relations ever assembled. Among the sessions that will be featured are award-winning case studies from the 2012 HPRA PRemio Awards.

Latin Music Showcase: The Latin Music Showcase will bring A-list and indie music artists to the event for the first time. In addition to music performances and memorable after parties, this showcase will also consist of professional development sessions examining the latest industry trends.

Hispanic Journalists Showcase: A new track, this showcase will focus on providing Hispanic journalists with professional development training and networking opportunities they need to succeed. This showcase also includes a Media Room, Press Conference Room and private interview rooms catering to journalists’ professional needs.

Film Showcase: The Latino Film Showcase of Hispanicize 2013 will build on the inaugural showcase of 2012 to spotlight more Latino films and filmmakers. The showcase will also include professional development sessions for and about Latino filmmakers.

Latinovators Showcase: A major hit at Hispanicize 2012, the 2013 Latinovator Awards will once again recognize Latino celebrities, business professionals and other top achievers who have become crossover successes or whose stories are remarkable or inspirational. In addition to in-depth, event wide interviews with Latinovators like previous honorees Emilio Estefan and Maria Elena Salinas, the showcase will also consist of special sessions devoted to entrepreneurship and innovation.

National Advisory Board

The event’s content will be selected exclusively by a national advisory board comprised of more than 40 Hispanic brand marketing executives and influencers from the industries of advertising, public relations, journalism, social media, film, music, business and technology.

Call for Speakers

To submit stimulating panel, speaker and presentations ideas for the event’s program, click on http://hispanicizeevent.com/session-submission.html. The firm submission deadline is Friday, December 21, 2012. Hispanicize 2013 will only showcase ideas that are fresh and have not been recycled from other conferences.

Sponsorship and Registration Information

Sponsorship information is available by contacting sponsorship@hispanicizeevent.com or calling 203.364.4779. Hispanic Heritage Month Early bird registration rates are available through October 31 at HispanicizeEvent.com. To reserve your hotel room go to https://resweb.passkey.com/Resweb.do?mode=welcome_gi_new&groupID=14723119

About Hispanicize 2013

Now in its fourth year, Hispanicize 2013 (http://HispanicizeEvent.com) (#Hispz13) is the iconic annual event for Latino trendsetters and newsmakers in social media, journalism, advertising, PR, film, music and innovation.
Hispanicize 2013 brings brands, media, marketers, celebrities, filmmakers, innovators and bloggers together in a unique creative environment focused on ideas and best practices. The event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos.
Hispanicize 2013, a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA), will be held at the Eden Roc Hotel in Miami Beach, April 9-13, 2013.

About the Hispanic Public Relations Association (HPRA)
The Hispanic Public Relations Association (HPRA) is the foremost organization of Hispanic public relations practitioners in the U.S. HPRA is a resource for communications professionals and for individuals seeking Hispanic market expertise. It is dedicated to the recognition and advancement of Hispanics in public relations through year-round programs, professional development seminars and networking.

Together with HPRA Los Angeles, the founding chapter established in 1984, HPRA hosts one of the industry’s most anticipated annual events: the PRemio Awards and Scholarship Gala. Over a quarter million dollars in scholarships have been awarded to college and university students of Latino descent pursuing careers in communications. The National organization meets the needs of the growing number of Hispanic PR practitioners, independents and agencies throughout the U.S. HPRA National, its Chapters and those Chapters in formation are paving the way for the next phase of growth and evolution in the PR industry, especially in the Hispanic market space. For more information please visit www.hpra-usa.org.

Contact:
Hispanicize 2013
Katherine Johnson (@KatJohn)
Tel: 786.624.1864
email: katherine@hispanicize.com

or

Hispanic Public Relations Association
David Henry
tel: 212-683-6000, ext. 107
Email: dhenry@telenoticiasusa.com

Whether your missed Hispanicize 2012 or wish to re-live its highlights, click the video above to view our official Recap Video, sponsored by Disney. #Hispz12

What were your favorite moments and insights?